The research
How a 1964 Ford Mustang revealed an industry gap nobody was looking for.
SALLI
In 2015, a 1964 Ford Mustang named Salli came to me for a restoration. I made her look perfect.
Every year I'd give her a refresh. Same procedure. Same products. By the third year, I couldn't get the same result. Something had changed in the paint — and I couldn't explain it.
Salli is a garage queen. She only comes out for car shows. Minimal sun exposure. No harsh conditions.
If anyone's paint should hold, it's hers.
THE PHONE CALL
By 2017, I'd asked everyone I knew. Nobody had an answer. Finally, I tracked down a paint chemist who had worked for the major manufacturers.
He told me something I'd never heard before:
"Once you remove 0.2 microns of paint, the structure can no longer perform the way the manufacturer intended. That's what happened with Salli."
Then he said something that changed everything:
"You're looking at the wrong problem. The real gap is something the entire industry is missing."
He gave me a test. A sandwich bag across the paint surface. He told me to try it on every vehicle I could find.
"You'll discover most vehicles have degradation nobody is detecting. UV exposure breaks down the molecular structure of modern paint — even when it looks perfect. Nobody is looking for this because nobody built a way to check."
I asked why nobody had solved it.
"The industry is optimized around correction, not prevention. Nobody has an economic incentive to catch this early."
The test sounded too simple. But I started testing. Every client vehicle. Every dealership lot. My neighbors' cars. Brand new vehicles. Garage-kept classics.
That scratchy, rough texture under the bag — on nearly everything.
3,797
vehicles tested
197
smooth and silent
95%
showed paint silently falling out of factory spec
Most of the 197 that passed were under a year old.
Everything else showed the same response — paint that looked perfect but was no longer performing the way the manufacturer intended.
WHAT I BUILT
The problem wasn't cosmetic. It wasn't about appearance. It was about paint behavior — whether the surface was still performing the way the manufacturer intended.
Every system on a vehicle has a service interval. Paint never got one. Manufacturers changed the chemistry in 2008 and never created a maintenance protocol for it.
That was the gap.
I didn't build a better detailing service. I built the diagnostic that was missing — the UNFADED Integrity Assessment.
It measures where paint stands against factory specification. It classifies the severity of Integrity Fatigue — mild, moderate, or advanced. It records the result by VIN.
And if the paint is outside spec, we fix it the same visit.
If it's within standard, we stop. That's the rule.
BACKGROUND
I spent 17 years training professionals at facilities where paint failure isn't tolerated.
AIR FORCE ONE
BEVERLY HILLS MCLAREN
LAMBORGHINI LOS ANGELES
PAGANI BEVERLY HILLS
PORSCHE
Everyone in those environments was focused on appearance.
I was focused on paint behavior.
What was missing wasn't technique.
It was verification.
UNFADED exists to close that gap.
FACTORY-REFERENCE PAINT VERIFICATION
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UNFADED Team
Suzan Oslin
Creative Director
As a computer graphics pioneer, I began my career as a digital effects artist writing particle system animations for visual effects giants such as Metrolight Studios, Warner Brothers and Disney Feature Animation.
My innovative data-driven dashboard design work for Technicolor earned me co-inventor designation on the patent for Fulfillment Tracking In Asset-Driven Workflow Modeling. I bring the same pioneering spirit and enterprise-level expertise to my product strategy and design work for immersive media.
Doug Levinson
Chief Financial Officer
Doug has been a successful investment banker, senior executive in public and private companies, lawyer, consultant and corporate director (of for-profit and non-profit businesses). Doug has also been an adjunct professor, serving on the business faculty at UCLA, and the business and law faculties at USC and UC Berkeley. He has served as an Education Consultant to the Federal Reserve Bank. Doug is also the author of 75/25—3/4 of an MBA, 1/4 of the Grief (Prostar Publications 2007), which is used by individuals, businesses and in 4 top 20 law schools.
Camilo Pardo
Senior product lead
As chief Designer of the Ford GT and the SVT Studio, Camilo’s team worked on the 2005 and 2006 production Ford GT . The GT became an instant suc- cess capturing the interest of car enthusiasts around the world.
At the end of the work day at Ford, Camilo continued to explore an additional avenues of art & design. With the integration of Design principles and the ab- stractions of Fine Art, Camilo explores alternative design solutions.
Victor Garcia
Master Instructor/Mexico Territory
At 21 years old Victor Garcia was picked out of thousands to become the master airbrush/painting instructor to 500 employees to Harley Davidson's custom painting division, Got hired to paint a special set for Indian Chief to display in a grand opening location, Worked to help many problems to the West Coast Customs for the Mexico division and finally but not least helped GlossBoss close big international deals for win, win.
Javier Virgen
Dream Maker. Rule Breaker. Game Changer.
The average call me obsessed. World top companies call me for advice.
I'm just a visionary that thinks lateral for a win, win.